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Google Boost

David Cosgrove Los Angeles Web Design — Tue, 20 Nov 2007 11:27:54 -0500

Google Boost or Wallet Boost?

David Cosgrove Los Angeles Web Design — Tue, 20 Nov 2007 11:27:17 -0500

October 19th, 2007

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SEO Swiss Army Knife - The Spoon

David Cosgrove Los Angeles Web Design — Tue, 20 Nov 2007 11:27:17 -0500

October 19th, 2007

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On page optimization - now look at your off page optimization

David Cosgrove Los Angeles Web Design — Tue, 20 Nov 2007 11:27:17 -0500

October 22nd, 2007

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Think Like A Librarian - Google PageRank migrating to TrustRank?

David Cosgrove Los Angeles Web Design — Tue, 20 Nov 2007 11:27:17 -0500

October 24th, 2007

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You too can be the biggest fish in an invisible pond!

David Cosgrove Los Angeles Web Design — Tue, 20 Nov 2007 11:27:17 -0500

October 28th, 2007

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An AdWords history lesson

David Cosgrove Los Angeles Web Design — Tue, 20 Nov 2007 11:27:17 -0500

Four score and thousands of advertisers ago, Google engineers brought forth on this continent a new form of advertising, conceived in relevance and dedicated to the proposition that all advertisers should have access to an effective marketing channel.

We recently sat down with Ross K., one of the original AdWords engineers, and got a little history lesson…

Before the fall of 2000, Google offered advertising through Premium Sponsorships, but there was no way for advertisers to set up campaigns for themselves. As we’re often prone to do, we ran a limited test, showing a little link that said “see your ad here” to a small percentage of Google users.
After the link went live, we eagerly waited for the first advertiser to sign up. A few engineers kept checking the system, and within minutes, our first AdWords customer had created the very first ad through online sign up. They were a small business that sold live mail order lobsters. Less than half an hour from the time the link went up, their ad was live on Google! These guys had never considered using online marketing before, but saw our test link and signed up when they realized they could just do it themselves right then and there.

Today, of course, you can still find mail-order lobsters on Google, in addition to tarragon, garlic, and black peppercorn. And if we’ve made you hungry, the rest of the lobster bisque recipe is here.

http://adwords.blogspot.com/2005/08/adwords-history-lesson.html

Let’s look at this “new form of advertising, conceived in relevance and dedicated to the proposition that all advertisers should have access to an effective marketing channel” - sure this all sounds good and fair in principle - but something tells me that when I go look for a new DVD player that WalMart or Circuit City is going to be dominating my sponsored (and perhaps organic) results - not Bill’s Electronic Emporium down on Church Street.

This is because of two factors:

1 - WalMart or Circuit City can afford $5 a click-thru - Bill’s son is a sophomore in college, he still has 6 years left on his mortgage and a big alimony payment to deal with. $5 a click would put Bill under in a day. The big boys just write it off and laugh.

2 - Google nor Yahoo! has Local Search done correctly. Google is scrambling in the right direction, but it’s still no match for highly informational local websites that personally interact with store owners, Chinese restaurants, Salons, Wine shops and the guy who you need to come fix your busted window. This is the next threshold of search which is the real goldmine.

As for me, I’m working on Local Search…InsidePasadena.com is an example of the direction of what Local Search will need to boil down to - “micro-Googles” in essence that cover one town or area with in-depth content. Remember all you SEO and marketing folks - people LOVE content - they do NOT LOVE just a page of phone numbers. And why stop there? Why not a “Shopping only” Local Search website. I’ve got one of those in the works too…

If given a choice between a nice 2 or 3 page long listing which shows me the inside of the restaurant, the view, the menu, hours and testimonials - or the Sports store that’s been in the center of town for 30 years with photos of new equipment, sales and specials - I’ll go Local. My local economy will improve - not Google’s stockholder’s portfolios.

And don’t get me started on CitySearch.

Posted in Practical SEO Advice | 2 Comments »

After a rough 2006, Yahoo must reassure Wall Street that new search tool Panama will be a success and that it has a plan to compete with Google and MySpace.

David Cosgrove Los Angeles Web Design — Tue, 20 Nov 2007 11:27:17 -0500

http://money.cnn.com/2007/01/19/news/companies/yahoo_earnings/index.htm

Sure this is business and anything can happen, but roughly running the numbers, Yahoo! is now worth less than 10% of its value 7 years ago, having been crushed by Google. This isn’t to say that Yahoo! can’t come back - I hope they do - we always need a competitive marketplace.

So what was Google’s “killer app” that converted millions of users?

Free email/Gmail? No way - if that were the case then Windows Live and HoTMaiL would be ruling the world…

Search quality? Maybe - Yahoo’s was good then and is outstanding now.

The answer =

Put up or shut up time for Yahoo!

David Cosgrove Los Angeles Web Design — Tue, 20 Nov 2007 11:27:17 -0500

The GOOG, the Bad and the Ugly / The Peanut Butter Manifesto / Local Search

David Cosgrove Los Angeles Web Design — Tue, 20 Nov 2007 11:27:17 -0500

October 28th, 2007

I am the Walrus - GOOG GOOG GOOG JOOB

David Cosgrove Los Angeles Web Design — Tue, 20 Nov 2007 11:27:17 -0500

October 31st, 2007

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We are all Google’s unpaid beta testers

David Cosgrove Los Angeles Web Design — Tue, 20 Nov 2007 11:27:17 -0500

November 2nd, 2007

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First one’s free - Google has finally begun their global conquest by planning on selling advertising on mobile phones

David Cosgrove Los Angeles Web Design — Tue, 20 Nov 2007 11:27:17 -0500

November 5th, 2007

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Create RSS Feeds to Increase your Search Engine Visibility

David Cosgrove Los Angeles Web Design — Tue, 20 Nov 2007 11:27:17 -0500

OK, it’s been awhile since my last entry. Things have been busy and productive. Today I want to talk about two things Google and the major search engines love when it comes to SEO - recency and relevance of content.

Using Google’s Webmaster tools I have been watching the frequency of Googlebot’s visits to my website. As a best practice I’ve been updating content weekly to keep things fresh and measuring Googlebot’s activity. Googlebot has been visiting, redownloading my XML sitemap and re-ranking my website weekly for some time now. Cool. Then something happened - I began creating and publishing RSS feeds for the purpose of Content Syndication - and Googlebot has been hopping all over my data like a raging crack-starved baboon.

This helps explain why popular destination sites like CNN.com get crawled as frequently as every 5 or 10 minutes by Googlebot.

Two of the biggest secrets in SEO is the recency and relevance of content.

David Cosgrove Los Angeles Web Design creates professional custom RSS feeds and rss xml blog content syndication to increase your search engine visibility. Blogging is the fundamental internet marketing tool.

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Create RSS Feeds - Google loves R+R

David Cosgrove Los Angeles Web Design — Tue, 20 Nov 2007 11:27:17 -0500

November 20th, 2007

Google Boost - search engine optimization tips - search engine optimization blog

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Google Boost or Wallet Boost?

SEO Swiss Army Knife - The Spoon

On page optimization - now look at your off page optimization

Think Like A Librarian - Google PageRank migrating to TrustRank?

You too can be the biggest fish in an invisible pond!

An AdWords history lesson

After a rough 2006, Yahoo must reassure Wall Street that new search tool Panama will be a success and that it has a plan to compete with Google and MySpace.

Put up or shut up time for Yahoo!

The GOOG, the Bad and the Ugly / The Peanut Butter Manifesto / Local Search

I am the Walrus - GOOG GOOG GOOG JOOB

We are all Google’s unpaid beta testers

First one’s free - Google has finally begun their global conquest by planning on selling advertising on mobile phones

Create RSS Feeds to Increase your Search Engine Visibility

Create RSS Feeds - Google loves R+R